Crafting Experiences, Elevating Minds
For Shazia Shah, sports aren’t just a passion—they are the foundation of her journey, shaping her career both on and off the field. From competing as an athlete to curating world-class sporting experiences, she has spent over a decade at the crossroads of sports, entertainment, and business. Her career has been defined by working with elite athletes, forging strategic partnerships, and creating experiences that bring fans closer to the action.
From the Playing Field to Global Arenas
Shazia’s journey has taken her through some of the most influential organizations in sports and entertainment, including Globosport, PMG, and Kwan. She has played a pivotal role in talent management, business development, and digital strategies, working with cricketing legends like Sachin Tendulkar and Brian Lara, executing large-scale sporting events, and crafting brand partnerships that seamlessly blend sports and commerce.
As Associate Vice President of Sales & Business Development at Fanatic Sports, she now curates premium sports travel and hospitality experiences for marquee global events—including the Olympics, FIFA World Cup, Wimbledon, UEFA Championships, and Cricket World Cups. Her work ensures that fans, brands, and athletes experience these iconic events in ways that go beyond just spectating.
Beyond sports, her expertise extends into entertainment talent management, PR, and international events. At Kwan, she played a key role in launching the early careers of KritiSanon and Vaani Kapoor, while at Elite Model Management, she helped shape the trajectories of top models, connecting them with renowned global brands.
Mastering the Mind: Golf, Wellness & Mental Strength
For Shazia, golf is more than a game—it mirrors her approach to life and business. Its strategic depth, patience, and mental discipline align with her core belief in continuous learning and adaptability.
Her passion for holistic well-being is equally strong. A certified yoga instructor and Ayurveda nutritionist, she understands the power of balancing ambition with mindfulness. Currently training as a mental health counselor, she is deeply committed to fostering resilience and self-awareness, particularly in high-stakes industries like sports and entertainment.
Fueling Creativity & Unlocking the Mind’s Potential
Beyond stadiums and boardrooms, Shazia finds expression through art and music. Painting allows her to channel emotions into visual storytelling, while her background in Western vocal training gives her another medium for creative exploration. These artistic outlets fuel her growth, offering fresh perspectives and innovative thinking.
But her curiosity doesn’t stop there. She is also drawn to the world of mentalism, fascinated by human perception and the limitless potential of the mind. As she delves into the art of illusion and psychological influence, she continues to challenge herself in new and unexpected ways.
Passion, Purpose & Pushing Boundaries
Shazia’s journey is a seamless fusion of sports, wellness, and creativity. Whether she’s shaping global sports tourism, championing mental well-being, or unraveling the mysteries of the mind, she remains driven by a singular goal—creating transformative experiences that leave a lasting impact.
And with her ever-curious mindset, this is just the beginning.
LinkedIn handle- https://www.linkedin.com/in/shazia-shah-2b9357b9/
