Cream Centre, a beloved name in the culinary world since 1958, has been a constant in delivering high-quality food and an inviting ambience. Now, with a refreshed packaging design, the iconic restaurant chain is once again setting itself apart by offering not just delectable dishes but a complete, elevated customer experience.
We spoke to Mr. Rishi Chona, Founder & CEO, Cream Centre about the inspiration behind this exciting change and how it aligns with their brand values.
What Inspired the Decision to Update the Packaging for Cream Centre?
“Our primary goal was to enhance the overall customer experience,” shares a representative from Cream Centre. “We’ve spent countless hours perfecting the new packaging to ensure it is as customer-friendly as possible. Packaging, often overlooked, plays a crucial role in how customers perceive our food, especially when it’s delivered or taken to go.”
How Does the New Packaging Reflect Cream Centre’s Brand Identity?
Cream Centre has always stood for the perfect balance of quality and affordability. “We pride ourselves on offering the best quality food and a welcoming ambiance at reasonable prices,” the team explains. “It was important that our packaging reflected these values as well. We wanted to ensure that the customer experiences the same level of care and thoughtfulness in our packaging as they do in our restaurants.”
What Message or Feeling Does the New Packaging Convey to Customers?
Cream Centre’s revamped packaging brings a unique blend of retro charm and modern functionality. “Our brand has been around since 1958, and we wanted our packaging to have a legacy feel to it. The retro elements remind customers of our rich history, while the sleek, modern design symbolizes our ongoing passion for excellence and innovation. We want our customers to feel that they are not just enjoying a meal, but also partaking in a tradition that has been delighting people for generations.”
Were There Any Specific Issues with the Previous Packaging That You Aimed to Resolve?
The previous packaging, while functional, left room for improvement in terms of customer convenience and food preservation. The new design addresses these shortcomings by making food transport easier and more efficient. The team explained that the updated packaging is designed with careful attention to detail, ensuring that sauces and dishes stay neatly organized.
Is Sustainability a Key Factor in the New Packaging Design?
Sustainability is at the forefront of many businesses today, and Cream Centre is no exception. “We are committed to being environmentally conscious,” shares the representative. “Our new packaging is made using food-grade paper, which is eco-friendly. This move is not just a reflection of our brand’s values but also a way to ensure that our packaging has a minimal environmental impact.”
How Will the New Packaging Enhance the Overall Customer Experience?
One of the most exciting features of Cream Centre’s new packaging is its thoughtful compartmentalization. “We’ve designed perfectly fitting compartments so that all sauces and food items are neatly segregated. This way, customers can enjoy the full Cream Centre experience, even in the comfort of their own homes.” Additionally, customers receive complimentary cooking notes with instructions on how to prepare their meals, allowing them to recreate the restaurant experience in their kitchens.
What Unique Features or Innovations Have Been Introduced?
Among the standout innovations is the unique packaging of their popular chaat. “No one is packaging chaat the way we are. We’ve elevated the chaat delivery game to a whole new level,” the team proudly states. “This isn’t just packaging – it’s an experience that needs to be felt to be truly appreciated.”
With this thoughtful and modern approach to packaging, Cream Centre continues to lead the way in combining heritage with innovation, ensuring that customers enjoy a meal that is not only delicious but also wrapped in a history of excellence. The restaurant is committed to creating lasting memories and providing an unforgettable dining experience, whether you’re in their restaurant or your own home.
