Hindustan Saga
Education

Extrokids: Redefining Playtime with Purpose

Picture this: a family gathered around a game, laughing, learning, and bonding—no screens in sight. In today’s fast-paced, tech-driven world, such moments often feel rare. That’s exactly what Extrokids, a Coimbatore-based company founded by Ms. Haripriya S. in 2017, aims to change.

Extrokids is on a mission to transform playtime into a meaningful, educational experience for children and their families. The company designs innovative brain development toys that not only engage young minds but also foster deeper connections between parents and kids. At its core, Extrokids is about replacing screen time with smarter, hands-on activities that inspire creativity, problem-solving, and joy.

Parents aged 25–35 often struggle to find the balance between keeping their children entertained and encouraging productive play. Extrokids understands these concerns and offers a range of toys designed for all age groups. These toys promote skills like critical thinking, cognitive growth, and emotional intelligence—all while being fun.

The brand’s commitment to innovation hasn’t gone unnoticed. Extrokids recently bagged the “Best Education Toys of the Year 2023” award at the Future Vision Awards in Coimbatore. It was also recognised at the SITA – Early Education Enrichment Recognition of 2023 for its contributions to nurturing young talent. Adding a touch of flair to its journey, Extrokids partnered with Radio City 91.1 to sponsor a lively kids’ fashion event, blending fun with creativity.

Beyond accolades, the heart of Extrokids lies in its ability to bring families together. Whether it’s through a thought-provoking puzzle or an engaging family game, the toys are designed to create moments where parents and children can connect meaningfully. In a world dominated by gadgets, Extrokids offers a refreshing alternative—one that enriches not just the minds of children but also the bonds within families.

“We believe learning should be fun, screen-free, and collaborative,” says Ms. Haripriya. “Our toys are not just for children; they’re a way for families to rediscover the joy of spending quality time together.”

With its focus on reducing screen time, fostering brain development, and supporting parent-child relationships, Extrokids is redefining how we view playtime. So, why settle for passive screen interactions when you can spark imagination and growth instead?

Explore Extrokids’ world of educational toys and join the movement to empower young minds—one game at a time.

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