Hindustan Saga

KISNA: A Diamond and Gold Jewellery Brand Making a Mark in India

KISNA, a leading diamond and gold jewellery brand established in 2005, has carved a space for itself in the Indian market. The brand’s success story is driven by the vision and leadership of Parag Shah, who joined H. K. Jewels Pvt. Ltd. in 2002 and rose to become its director.

Parag Shah’s dedication and expertise were pivotal in KISNA’s growth. He started his journey within H. K. Jewels, as an assistant production manager, gradually climbed the ranks, bringing a wealth of experience from his past work with international brands. This comprehensive knowledge, spanning from the manufacturing stage to the end product reaching the customer, increased KISNA’s turnover by tenfold in just five years.

Parag Shah’s vision extended beyond simply leading the brand. He spearheaded several key initiatives that have shaped KISNA’s success:

  • Establishing Manufacturing: KISNA gained complete control over the production process, ensuring quality and consistency.
  • Product Development & Research: Over 1800+ dedicated employees are committed to creating innovative and contemporary designs for the modern market.
  • Pan-India Distribution: KISNA became a household name in India by establishing distribution channels across 450 cities. Today, KISNA jewellery is available in over 3000 stores nationwide.
  • Gold Jewelry Business: Diversifying its portfolio, KISNA ventured into the gold jewellery market, catering to a broader customer base.
  • Retail Expansion: KISNA opened 19 retail stores within a year and plans to open 75 stores by 2024-25.
  • Online Sales Success: Recognising the growing online market, KISNA established a successful online sales platform.
  • B2B Division: Launched in 2016, the B2B division provides white-label manufacturing services to large retailers in India and the Gulf region. Significant brands like Senco, Kalyan, Malabar, Reliance, and Tanishq are among H. K. Jewels’ B2B clients.

Parag Shah’s leadership has propelled KISNA’s growth and earned him recognition within the industry.  He has been a spokesperson in industry seminars and had his accomplishments recognised through various awards, including consecutively winning the prestigious Great Place to Work certification for two years. This highlights his commitment to fostering a positive work environment alongside exceptional business results. 

One of Parag Shah’s accomplishments is the significant creation of Sampoorna, patented in India. Sampoorna is a complete system designed to guide users towards achieving desired results in their daily tasks effectively and in less time. It helps users track all their assigned tasks and to-dos, ensuring coordination and completion on or before planned deadlines. By utilising Sampoorna, users can avoid unfinished work due to other commitments, promoting increased productivity and efficiency.

KISNA’s journey exemplifies the power of vision, dedication, and strategic planning. With its strong foundation and innovative approach, KISNA is well-positioned to carry on its success story in the years to come, remaining a leading diamond jewellery brand in India and on the world stage.

For more information, please visit: https://kisna.com

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