Hindustan Saga

Tag : Jewellery industry

Business

Case Study: Tanishq’s campaign for the brand positioning of the new collection “Mia by Tanishq”, the high-end accessory line

Hindustan Saga
Abstract The case study follows the ‘Mia by Tanishq’ campaign, entailing an influencers outreach program on Instagram that engaged eight virtuous Social Media influencers explaining...