In a market dominated by major brands, a new entrant, TooToo, has emerged, poised to capitalize on the extensive opportunities within the online grocery sector.
TooToo, headquartered in Jaipur, was founded by Shivain Verma, a recent graduate of the University of Southern California, USA. Verma identified a significant demand for online grocery services, prompting his venture into this rapidly expanding industry.
According to Verma, TooToo initiated its operations in Jaipur in August 2022. “In today’s digital age, the majority of Indians are embracing e-commerce for their daily needs. The convenience of ordering groceries from the comfort of their homes has led to a significant surge in online grocery shopping,” he stated.
“With this growing trend in mind, we have launched TooToo to cater to the evolving needs of consumers,” Verma added. “Our user-friendly app allows customers to browse and purchase a wide range of products, including groceries, personal hygiene items, and household essentials, all available at competitive prices. Our efficient delivery system ensures that orders are delivered within a four-hour window, providing utmost convenience for our customers.”
Verma emphasized that TooToo offers a diverse selection of over 5,000 products sourced from both local vendors and national brands. Additionally, customers can earn rewards through social commerce, further enhancing their shopping experience.
TooToo has achieved a significant milestone with over 100,000 app downloads. Verma attributed this success to the company’s unwavering commitment to customer satisfaction, resulting in a growing number of repeat orders each week.
Looking forward, TooToo has ambitious expansion plans, aiming to extend its services to other cities across India, starting with the major cities of Jaipur. Despite its rapid growth, the company remains self-funded, with plans to seek investment opportunities once they have solidified their customer base and established a strong market foothold.
