Navi Mumbai (Maharashtra) [India], July 29, 2024: Walplast, a leading manufacturer of construction and building materials and the third-largest manufacturer of Wall Putty in India announces a new Brand campaign for HomeSure Gypex Gypsum Boards & Plasters. The campaign is poised to transform construction practices by addressing customer pain points and establish fresh benchmarks in efficiency, durability, quality and premiumness.
Through this campaign, Walplast aims to empower consumers with product knowledge and accompanying benefits, highlighting Homesure Gypex’ unique features. Homesure Gypex Gypsum Boards offer exceptional heat resistance, sound insulation, and moisture resistance, creating safer, quieter, and more comfortable living spaces. Similarly, HomeSure Gypex Gypsum Plasters provide lightweight yet robust solutions with excellent thermal insulation, reducing energy costs. With a core made from 100% natural gypsum and eco-friendly materials, these products ensure structural integrity and contribute to sustainable building practices. Moreover, both boast faster setting times, reduced weight, and effortless application, revolutionizing construction methods for beautiful, functional living spaces.
Featuring the powerful yet refreshing tagline ‘Damdaar looks, Zordaar protection’, the campaign resonates with themes of resilience and self-reliance, further enhancing its appeal. It underscores the product’s flexible usage, lightweight nature, exceptional strength, and heat resistance, effectively delivering the brand proposition. The campaign’s visuals are striking, the content is captivating, and the messaging is motivational, positioning HomeSure Gypex not only as a provider of elegant aesthetics but also a reliable guardian for homes.
Commenting on the campaign, Mr. Aniruddha Sinha, Senior Vice President – Marketing, CSR & Business Head – P2P Division, Walplast, said, “Homesure Gypex campaign is a declaration of our deep-seated understanding of what our consumers seek— unwavering quality and absolute reliability. This campaign reinforces the idea that Homesure represents more than a line of products; it is a beacon of trust in the construction industry. We are presenting not just building materials, but comprehensive, eco-friendly solutions designed for today’s construction challenges. This campaign highlights our dedication to excellence, emphasizing our role as a trusted partner committed to building success, now and into the future.”
The Homesure Gypex Gypsum campaign underscores a dedication to sustainability and excellence, embodied by products made from natural gypsum. This commitment aligns with the brand’s mission to provide innovative, high-quality solutions prioritizing both performance and environmental responsibility. Homesure Gypex stands out for its durability, ease of installation, and aesthetic appeal, making it a preferred choice for consumers and professionals in modern construction projects.
“In a dynamic construction landscape, Homesure Gypex is a beacon of trust and quality. Our campaign transcends mere promotion; it’s a pledge of our unwavering commitment to quality for every customer we serve. At Walplast, we are not just suppliers of building materials; we are architects of confidence and creators of solid foundations for diverse projects. The Homesure Gypex range is our promise, ensuring that each structure built is as durable and reliable as the trust that our customers have in us’ added Mr. Kaushal Mehta, Managing Director, Walplast Products Pvt. Ltd.
With a formidable network encompassing more than 800 active distributors, 6000 dealers, and 65,000 influencers, Walplast’ retail division Homesure maintains its status as the premier choice in the construction industry. This extensive reach ensures widespread availability and accessibility of their products, making them readily available to customers across various regions. This unwavering commitment to excellence serves as a cornerstone of their reputation as a leader in the field, reinforcing trust and loyalty among both consumers and industry professionals alike.
About Walplast Products Pvt. Ltd
Walplast Products Pvt. Ltd, a subsidiary of DryChem India Private Ltd., is a leading Indian multinational corporation founded by visionary Mr. Ashok Mehta in 2004. Renowned for its hassle-free home-building solutions, Walplast is the third-largest manufacturer of Wall Putty in India, operating through 25 strategically located manufacturing facilities and NABL-accredited state-of-the-art R&D Labs. The company exports to more than 23 countries, contributing significantly to the global construction industry. With a diverse product portfolio under the Homesure brand, including Wall Putty, Tile Adhesives, Gypsum-based products, Construction Chemicals, Admixtures, AAC blocks, and more, Walplast is dedicated to industrial excellence, customer satisfaction, and environmental sustainability.
